MAKS GIORDANO

Maks Giordano is a digital strategist and creative with a 23+ Years track record in innovative digital projects. He cofounded
the digital consultancy kreait with a focus on creating innovative user-centric digital services and help
organizations with their digital transformation. Companies like Lufthansa, Volkswagen, Daimler, UEFA, Red Bull,
Deutsche Telekom or eBay – just to name a few – trust his advice. Although Maks lives and works in Berlin, almost none
of his customers are located anywhere near him. This gives him plenty of opportunities to lose his belongings in hotel
rooms and planes. But as he believes from the bottom of his heart that he is pursued by a guardian angel, most of his
items magically stick to him.
Maks started his career in the digital stone age at ID Media AG in the mid-nineties and was involved in numerous
internationally awarded digital projects, like Volkswagen’s digital launch campaign for the new Beetle, Launch of
Wallpaper Magazine Online, Sony-Europe or Swatch. He played a vital role establishing “Cycosmos”, the leading social
network in the UK and Germany at the time. In 2000, Maks joined MetaDesign AG’s management board and was in
charge of the digital unit. At MetaDesign he was involved in Europe’s very first mobile projects for clients like NTT
DoCoMo’s iMode and Telefonica. Yes, there were mobile projects in 2001 and Maks became an evangelist for Mobile
Services many moons before the iPhone was launched.
His early passion for mobile led to becoming a co-founder and managing partner of Iconmobile in 2003 which was one
of the first mobile centric agencies worldwide. Maks helped to grow the company from four founders to more than 150
employees with offices in Berlin, Tokyo, Sydney, London and New York. As a product lead, Maks was responsible for
one of the first mobile ad servers in 2004 and developed mobile marketing and advertising formats for the likes of
MSN, o2 or Yahoo. He consulted pretty much all European Mobile Carriers, like vodafone, o2, orange, T-Mobile and
helped several brands, like BMW in their very first Mobile Projects.
After exiting the company to WPP in 2007, the world´s largest agency network, Maks was invited to join ProSiebenSat.1
Digital as a member of the management board. He was in charge of the mobile, games and innovation activities at one
of Europe’s leading media companies. He successfully launched the first iOS Apps for the Group, created new
Advertising Formats, pioneered UGC Campaigns for the network and launched a highly profitable Data-Access-
Product. Ever since his ProSieben Days, Corporate Innovation remains a huge passion.
2009 Maks joined San Francisco based Kyte – an innovative live-streaming platform with funding from Disney, NTT
DoCoMo and many others – as a managing director for the European market and developed digital video strategies for
mobile, social and online for the likes of MTV, Universal Music, and others. Kyte worked with iconic artists like Lady
Gaga and 50 Cent on their video offerings and fan engagement before starting kreait.
Maks helped to bring the Mobile Monday to Berlin and launched the „Wearable Wednesdays” in Germany. He is an
active Business Angel and Mentor to StartUps, serves on various boards as an advisor, was heading the “Founder
Institute” Accelerator in Berlin, mentoring StartUps at Axel Springer PlugNPlay, Telekom hub:raum, Pioneers Festival,
hack.fwd and others.
Maks holds an MBA in Media & Communication with distinction from the University of St. Gallen and is teaching
„Entrepreneurship” and „Innovation Management” e.g. at Zeppelin University Friedrichshafen, HTW Berlin or FHV
Dornbirn. He published the first German book on „usability” (Springer), the first German Book on „mobile
business” (Gabler) and is currently working on his third book on „Digital Transformation”.
He is a judge both to the Webbys and Lovies Awards, named the „Oscars of the Internet”, has a very weird taste in
music, loves to travel and practicing Yoga. At the age of 45, he discovered his exquisite cooking skills, which until then
were utterly unknown to him.
Without his PA Sabine – which he refers to as Wonder Woman – Maks would get lost on his way to the office.