Jo Braun, Founder of Urban Heroes, has made it her mission to disrupt the German fitness market with a product offering that responds to the multigenerational move to a more health-conscious lifestyle – the new economy of mind and body.
Drawing inspiration from high-end boutique studios abroad, she launched Germany’s first Fitness Boutique. Urban Heroes represents a new era in fitness, catering to the needs of the gluten-free, diary-free, serial-juicers who favor breaking a sweat over smoking and love a challenge – the harder the better.
By combining the most effective and heavily strongly music-driven training methods, in a unique urban club setting with guru-like trainers: Urban Heroes can inspire even the stiffest pencil pusher to get excited for a work-out.
The Urban Heroes’ mission is simple: get customers out of their heads, and into their bodies: “We are bringing together the newest & most effective training concepts in fitness to help our clients become the best and healthiest version of themselves. These unique group-fitness experiences foster a community of like-minded peers, who sweat together and laugh together. They’ll happily trade their Rolex for a top-notch activity tracker or their beach holiday destination for a spot in an Iron Man or a Tough Muder competition.”
Urban Heroes is the anti-gym: Undermining the traditional multipurpose fitness gym market and setting a new standard in the industry. In the voice of an Urban Hero: “We don’t want our clients to sign up the longest time possible and go as little as possible.
We are not looking for dormant memberships that pay but don’t get results. We judge our success on the ability to generate the highest possible return on emotional investment for our clients. That is why our clients are not bound by annual memberships. They have the freedom of choosing bundles that suit their lifestyles and needs. Our customers are more positive, more engaged and are seeing results in mind, body and spirit.”
Workouts are done in groups, where strangers become friends and meeting for an after-work cocktail is replaced with burpees, sprints and lunges. Because let’s face it – no-body wants to work out in private/alone!
By offering a highly effective workout in a premium setting with the kind of service, previously only customary in PT-Sessions and the comfort of paying as you go – Urban Heroes has created a new standard in the German fitness market. Leveraging technology, the innovative brand constantly adjusts to the needs of its customers offering a premium service that is always on-trend and up-to-date.
For Jo, this is only the start of a life-long mission to help other’s change their lives, using sport and nutrition as the primary mediums to balance mind, body and soul. Her vision is to continue growing the #Heronation, a ‘come as you are’ community driven by one goal: to become the best version of yourself.