Benjamin Bruder was born in Freiburg, Ben has passionately spent more than 20 years of his free time playing and watching football. Complementing his working experiences in Germany, China and the UK, he studied Management in London, Paris and Madrid. Preparing for a halfmarathon in early 2013 – using a GPS-watch and smartphone apps for tracking – he asked himself “Why isn’t there an affordable tracking solution for football?” 5 years later TRACKTICS provides the most scalable tracking solution for the most popular sport in the world – football.